10 Best New Beauty Products That Launched in May 2023

Who would've guessed that May would prove to be one of the most exciting months for beauty launches? Beloved brands have debuted new, high-tech offerings that are about to change our collective beauty routines for the better. By now, you may have seen the hype surrounding what's bound to change hairstyling forever — that is, Dyson's hybrid hair straightener. Meanwhile, OPI and EltaMD launched two new exciting firsts, while makeup artist Violette and Dieux teamed up for the ultimate collab.

Below, scope out the 10 best beauty buys we encountered this month.

Dyson Airstrait Straightener

To shop: $499.99; ulta.com

If you thought the Airwrap was cool, Dyson's newest hair tool is even better. (Yes, we said it.) Now, you can simultaneously dry and straighten wet hair without frying your strands, thanks to the same, high-pressure airflow that distributes hot air evenly to get you sleek hair sans damage.

Violette_FR x Dieux Skin Forever Eye Mask

To shop: $25; violettefr.com

It's the collaboration that beauty dreams are made of: Violette_Fr has partnered up with Dieux Skin for limited-edition eye patches. While you can expect the same reusable, washable material that we've come to love about the original Dieux eye patches, they now come in a cobalt blue with white ethereal designs for a certain je ne sais quoi.

Assouline Travel From Home Candles

To shop: $80; assouline.com

Here's something you didn't know you needed: The beloved Assouline travel books have just be reimagined as a collection of candles. Choose from six scents — Mykonos Muse, Ibiza Bohemia, Tulum Gypset, Marrakech Flair, Gstaad Glam, and Moon Paradise — and be transported to a dreamy location with a single sniff. It's a perfect way to manifest your next vacation.

OPI Repair Mode Bond Building Nail Serum

To shop: $24.99; ulta.com

A first for the brand, OPI's inaugural nail-repair system has arrived in time to offset your summer manicures. The serum works to strengthen nails from within, repairing any keratin damage and fortifying the nail bed.

Glow Recipe Plum Plump Gloss Balm

To shop: $22; sephora.com

The answer to our lip-balm prayers, Glow Recipe's latest addition is made with nourishing ingredients, such as hyaluronic acid, a blend of antioxidant-rich plums, and raspberry extract, which work to hydrate, smooth, and lock in moisture.

Saie Glow Sculpt

To shop: $32; saiehello.com

Saie never misses — and the clean makeup brand has found success yet again with its hybrid highlighter. The creamy formula gives you the ultimate lift for sculpted cheeks, as well as a subtle shimmer effect that imparts a natural-looking glow. It has summer MVP written all over it.

Ellis Brooklyn Sea Fragrance Body Mist

To shop: $45; sephora.com

Ellis Brooklyn's first-ever body mists are the ideal beach-day essential — since no one wants to wear perfume while swimming. Our personal fave is the Sea fragrance; with notes of Italian mandarin, pineapple leaves, and tonka bean, it delivers a floral aquatic scent that's flat-out addictive.

Glossier G Suit Touch Lip Creme

To shop: $22; sephora.com

Love a matte lip? Good news: This demi-matte liquid lipstick comes in eight neutral, red, and pink shades that feel rich and creamy upon application. It's infused with moisturizing ingredients like black raspberry seed oil, as well as an orchid complex to leave lips soft and smooth.

EltaMD UV AOX Mist

To shop: $45; eltamd.com

Your daily sunscreen application just got a whole lot easier: This sheer mineral sunscreen is packed with antioxidants to protect the skin from environmental aggressors and keep skin moisturized. It's super-gentle for even the most sensitive skin, feels lightweight, and won't clog pores. The best part? Thanks to its white-to-clear formula, it blends seamlessly into all skin tones.

Emi Jay Sugar Blossom

To shop: $34; emijay.com

To celebrate AAPI month, Emi Jay founder Julianne Goldmark debuted a new hair accessory collection to celebrate her Korean roots. Sugar Blossom contains 18 pieces of claw clips, hair ties, scarves, headbands, and mini clips in pink and white colors; they're adorned with various native Korean flowers.

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